Bridge the Gap: Connecting Your Business Instagram to Facebook Business Manager

By connecting your Instagram account to your Facebook Business Manager, you unlock a treasure trove of benefits:

In today's digital age, a unified online presence is crucial for businesses. By connecting your Instagram account to your Facebook Business Manager, you unlock a treasure trove of benefits:

  • Streamlined Ad Creation: Manage and run targeted ads across both platforms from a single hub.
  • Enhanced Insights: Gain valuable audience analytics to understand how your content performs on both Instagram and Facebook.
  • Cross-Promotion Opportunities: Effortlessly promote your Facebook Page on Instagram and vice versa, driving traffic and engagement.

So, how do you establish this powerful connection? Here's a straightforward guide to get you started:


  • A Business or Creator Instagram Account: Personal accounts cannot be linked to Facebook Business Manager. If you haven't already, switch your account to a business or creator profile in the Instagram app settings.
  • A Meta Business Account (formerly Facebook Business Manager Account): This serves as your central hub for managing all your connected business assets on Facebook and Instagram. If you don't have one, head over to to create a new account.

Step 1: Accessing Settings in Instagram

  • Open the Instagram app and navigate to your profile page. Tap the hamburger menu (three horizontal lines) in the top right corner.

Step 2: Selecting "Settings"

  • From the menu, scroll down and tap on "Settings."

Step 3:  Finding "Accounts Center"

  • Within the Settings menu, locate the option labeled "Accounts Center" (or "Business Tools" on older app versions).

Step 4:  Connecting to Facebook

  • Tap on "Accounts Center" and then select "Add Accounts." Choose "Facebook" from the list and log in to your Facebook account associated with your Meta Business Account.

Step 5: Selecting the Facebook Page to Connect

  • You'll be prompted to choose which Facebook Page you want to connect your Instagram account to. Select the appropriate Page and grant the necessary permissions.

Step 6:  Confirmation and Completion

  • Once you've reviewed and confirmed the connection, you're all set! Your Instagram account is now successfully linked to your Facebook Business Manager.

 Step 7: Verifying Your Accounts

  • It is necessary to verify both your Facebook Page and your Instagram account. Verification adds a layer of legitimacy and can boost trust with your audience.

Unlocking the Power of Connection - With your Instagram account seamlessly integrated into your Facebook Business Manager, you're now positioned to leverage the combined reach and insights of these powerful platforms.  Remember, a connected online presence is a stronger online presence. So, go forth and conquer the social media landscape!

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