UNLOcK YOUR BRAND'S GROWTH POTENTIAL.

The leading go-to-market team for brands in sports, fitness and wellness.

10+ Years. 350+ Brands. One Industry.

We built OPTYO to be more than an agency, combining the expertise, experience, and relentless drive ambitious brands need to perform and grow. 

We built OPTYO to be more than an agency, combining the expertise, experience, and relentless drive ambitious brands need to perform and grow. 

We built OPTYO to be more than an agency, combining the expertise, experience, and relentless drive ambitious brands need to perform and grow. 

For over a decade, we’ve helped companies turn opportunity into revenue and ambition into measurable results.

$0M+

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REVENUE GENERATED
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350+ BRANDS SERVED

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MARKEtING SPEND
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LAUNCH TO SCALE

Growth systems that evolve alongside your brand at every stage.

They don't feel like an outside agency. They've taken the time to truly understand our business, our customers, and the challenges we're solving.

  • Founder, ReGen Total Wellness

  • MORE THAN AN AGENCY

CATEGORIES

Our focus spans four core categories across sports, fitness and wellness, allowing us to apply specialized strategies built around the unique demands of each market.

D2C PERFORMANCE BRANDS

Direct-to-consumer brands built around high-intent audiences, strong communities, and scalable digital demand.

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D2C PERFORMANCE BRANDS

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CPG & WELLNESS PRODUCTS

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FITNESS & PERFORMANCE EQUIPMENT

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SPORTS, HEALTH & FITNESS TECHNOLOGY
  • D2C PERFORMANCE BRANDS

    Direct-to-consumer brands built around high-intent audiences, strong communities, and scalable digital demand.

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    D2C PERFORMANCE BRANDS
  • CPG & WELLNESS PRODUCTS

    Consumables, supplements, and everyday wellness products designed around health, performance, and modern living.

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    CPG & WELLNESS PRODUCTS
  • FITNESS & PERFORMANCE EQUIPMENT

    Equipment, recovery products, and training tools built to improve movement, performance, and recovery.

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    FITNESS & PERFORMANCE EQUIPMENT
  • SPORTS, HEALTH & FITNESS TECHNOLOGY

    Connected devices, platforms, and technology-driven products built around data, training, personalization, and measurable improvement.

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    SPORTS, HEALTH & FITNESS TECHNOLOGY

D2C PERFORMANCE BRANDS

Direct-to-consumer brands built around high-intent audiences, strong communities, and scalable digital demand.

001

D2C PERFORMANCE BRANDS

002

CPG & WELLNESS PRODUCTS

003

FITNESS & PERFORMANCE EQUIPMENT

004

SPORTS, HEALTH & FITNESS TECHNOLOGY
RESULTS

From kickoff to ongoing growth, our team integrates directly into your brand with the people, communication and expertise needed to move quickly.

Work directly with our in-house specialists across performance, creative, retention and eCommerce.

Work directly with our in-house specialists across performance, creative, retention and eCommerce.

Virtual or in-person, we operate as your growth team or an extension of your existing one.

Virtual or in-person, we operate as your growth team or an extension of your existing one.

We learn your business, audit performance and build a strategy around your biggest opportunities.

We learn your business, audit performance and build a strategy around your biggest opportunities.

Every decision is backed by performance, data and a clear strategy to keep your brand moving forward.

Every decision is backed by performance, data and a clear strategy to keep your brand moving forward.

  • Experiences

RevX Wellness

RevX Wellness

RevX Wellness

“

I launched RevX Wellness in 2023 with a great product and no marketing plan. OPTYO delivered a 20x ROAS. After we parted ways, I tried four agencies, contractors, and an in-house hire, and my funnel collapsed. In 2025, I returned to OPTYO. They rebuilt everything from scratch and got me back to 10x ROAS within a year.

I launched RevX Wellness in 2023 with a great product and no marketing plan. OPTYO delivered a 20x ROAS. After we parted ways, I tried four agencies, contractors, and an in-house hire, and my funnel collapsed. In 2025, I returned to OPTYO. They rebuilt everything from scratch and got me back to 10x ROAS within a year.

Mike Nigai

Mike Nigai

Founder, RevX Wellness

Founder, RevX Wellness

Hydrorevolution

Hydrorevolution

Hydrorevolution

“

The OPTYO team has assisted our business in a number of different areas to help set us up for continued growth and success. The entire team are a pleasure to work with and always available to help, no matter how big or small the task. Collectively they bring a wealth of knowledge to the table which has been a huge asset to our team.

The OPTYO team has assisted our business in a number of different areas to help set us up for continued growth and success. The entire team are a pleasure to work with and always available to help, no matter how big or small the task. Collectively they bring a wealth of knowledge to the table which has been a huge asset to our team.

Jane H.

Jane H.

CMO, Hydrorevolution

CMO, Hydrorevolution

Surplus Strength

Surplus Strength

Surplus Strength

“

Optyo made our online commerce presence Real. Before we engaged with Optyo, our website was not setup to convert and we had zero Ad presence. With their help, we almost immediately doubled sales and have consistently raised our engagement and conversion rates.

Optyo made our online commerce presence Real. Before we engaged with Optyo, our website was not setup to convert and we had zero Ad presence. With their help, we almost immediately doubled sales and have consistently raised our engagement and conversion rates.

Jason C.

Jason C.

Owner, Surplus Strength

Owner, Surplus Strength

Exponent Edge

Exponent Edge

Exponent Edge

“

I have been working with OPTYO for over 7 months and the experience has been great. The team is always very responsive to requests and always has your best interests in mind. I have personally used OPTYO for marketing videos, ads, email campaigns, and also creating new relationships with influencers and potential partners. There are certainly relationships I would not have obtained, this early as a start-up, without their help.

I have been working with OPTYO for over 7 months and the experience has been great. The team is always very responsive to requests and always has your best interests in mind. I have personally used OPTYO for marketing videos, ads, email campaigns, and also creating new relationships with influencers and potential partners. There are certainly relationships I would not have obtained, this early as a start-up, without their help.

Jay B.

Jay B.

CEO, Exponent Edge

CEO, Exponent Edge

Hero Barbell

Hero Barbell

Hero Barbell

“

OPTYO has been an exceptional partner in our journey. Their unique blend of brand acceleration and marketing expertise, backed by their extensive entrepreneurial experience, has been invaluable. Highly recommend for anyone looking to scale their business.

OPTYO has been an exceptional partner in our journey. Their unique blend of brand acceleration and marketing expertise, backed by their extensive entrepreneurial experience, has been invaluable. Highly recommend for anyone looking to scale their business.

Greg S.

Greg S.

Founder, Hero Barbell

Founder, Hero Barbell

Heroboard Fitness

Heroboard Fitness

Heroboard Fitness

“

The best of the best! Zero to 10xROAS in days!!! Great communication and even better results. Thanks team OPTYO

The best of the best! Zero to 10xROAS in days!!! Great communication and even better results. Thanks team OPTYO

Donny M.

Donny M.

Founder, Herboard

Founder, Herboard

Glute Slide

Glute Slide

Glute Slide

“

Optyo has been professional, response and executed a strategic plan towards growth of my new start up business. The first quarter of business was outstanding, Optyo has set the bar high and my team is excited to see the numbers grow.

Optyo has been professional, response and executed a strategic plan towards growth of my new start up business. The first quarter of business was outstanding, Optyo has set the bar high and my team is excited to see the numbers grow.

Peter H.

Peter H.

CEO, Glute Slide

CEO, Glute Slide

Skinz Golf

Skinz Golf

Skinz Golf

“

OPTYO has been a fantastic partner for Skinz Golf. The team is incredibly competent, effective, and data-driven. They said exactly what they were going to do and delivered on that promise. The Account Team and Executive Team is made up of good, honest people. I plan to continue to partner with OPTYO on digital marketing initiatives.

OPTYO has been a fantastic partner for Skinz Golf. The team is incredibly competent, effective, and data-driven. They said exactly what they were going to do and delivered on that promise. The Account Team and Executive Team is made up of good, honest people. I plan to continue to partner with OPTYO on digital marketing initiatives.

Ryan D.

Ryan D.

Founder, Skinz Golf

Founder, Skinz Golf

Mise En Block

Mise En Block

Mise En Block

“

The Optyo team is the best of best when it comes to business development. They are the key component to the growth of my company.

The Optyo team is the best of best when it comes to business development. They are the key component to the growth of my company.

Khine M.

Khine M.

Founder, Mise En Block

Founder, Mise En Block

Firefly

Firefly

Firefly

“

Our experience with OPTYO has been fantastic. Our primary team, Andre and Kevin, have been incredibly responsive and motivated to drive ROI on our investment in digital marketing. It feels like a real partnership vs. a more typical transactional agency/client relationship.

Our experience with OPTYO has been fantastic. Our primary team, Andre and Kevin, have been incredibly responsive and motivated to drive ROI on our investment in digital marketing. It feels like a real partnership vs. a more typical transactional agency/client relationship.

Lauren C.

Lauren C.

CMO, Firefly

CMO, Firefly

Salt Athletic

Salt Athletic

Salt Athletic

“

OPTYO has been a great partner throughout our time working together. When we encountered some unforeseen challenges, their team helped us navigate them quickly and effectively. They’ve always been transparent and forthcoming in their communication, with clear expectations on both sides. It’s been a strong working relationship, and I highly recommend their team.

OPTYO has been a great partner throughout our time working together. When we encountered some unforeseen challenges, their team helped us navigate them quickly and effectively. They’ve always been transparent and forthcoming in their communication, with clear expectations on both sides. It’s been a strong working relationship, and I highly recommend their team.

Joaquin S.

Joaquin S.

CMO, Salt Athletic

CMO, Salt Athletic

RTP Tennis

RTP Tennis

RTP Tennis

“

OPTYO has been our trusted marketing partner for a year and a half, and their performance has been nothing short of exceptional. Their team's expertise, strategic approach, and clear communication have helped us achieve outstanding results. From innovative campaigns to measurable ROI, OPTYO consistently delivers, making them an invaluable asset to our business. Highly recommended for anyone seeking top-notch marketing solutions! Thanks Team!

OPTYO has been our trusted marketing partner for a year and a half, and their performance has been nothing short of exceptional. Their team's expertise, strategic approach, and clear communication have helped us achieve outstanding results. From innovative campaigns to measurable ROI, OPTYO consistently delivers, making them an invaluable asset to our business. Highly recommended for anyone seeking top-notch marketing solutions! Thanks Team!

Sky K.

Sky K.

Owner, RTP Tennis

Owner, RTP Tennis

SWIPE TO EXPLORE CLIENT STORIES

SWIPE FOR MORE STORIES

SWIPE TO EXPLORE CLIENT STORIES

A new look. A sharper focus. The same commitment to performance. This is the next evolution of OPTYO.

1 min watch

THE NEXT ERA

activity tracker reading 11 36 Mo 21

A new look. A sharper focus. The same commitment to performance. This is the next evolution of OPTYO.

1 min watch

THE NEXT ERA

activity tracker reading 11 36 Mo 21
ABOUT US

Combining Expertise With Experience

We are a team of former athletes, entrepreneurs, and industry experts who understand what it takes to compete and grow. Our experience spans building companies, scaling brands, raising capital, and operating within the sports, fitness and wellness industries.

  • Stephen Sorg

    CEO & Co-Founder

    Stephen Sorg

    CEO & Co-Founder

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    Stephen Sorg

    CEO & Co-Founder

    Stephen Sorg

    CEO & Co-Founder

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  • Andre Hale

    COO & Co-Founder

    Andre Hale

    COO & Co-Founder

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    Andre Hale

    COO & Co-Founder

    Andre Hale

    COO & Co-Founder

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  • Kevin Snyder

    Director of Marketing

    Kevin Snyder

    Director of Marketing

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    Kevin Snyder

    Director of Marketing

    Kevin Snyder

    Director of Marketing

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  • Casey Melika

    Director of Operations

    Casey Melika

    Director of Operations

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    Casey Melika

    Director of Operations

    Casey Melika

    Director of Operations

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  • Raelyn Ortiz

    Creative Operations Specialist

    Raelyn Ortiz

    Creative Operations Specialist

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    Raelyn Ortiz

    Creative Operations Specialist

    Raelyn Ortiz

    Creative Operations Specialist

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  • Anthony Pitt

    Senior Growth Manager

    Anthony Pitt

    Senior Growth Manager

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    Anthony Pitt

    Senior Growth Manager

    Anthony Pitt

    Senior Growth Manager

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  • Kaley Peterson

    Performance Marketing Strategist

    Kaley Peterson

    Performance Marketing Strategist

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    Kaley Peterson

    Performance Marketing Strategist

    Kaley Peterson

    Performance Marketing Strategist

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  • Colin DuBois

    Senior Growth Manager

    Colin DuBois

    Senior Growth Manager

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    Colin DuBois

    Senior Growth Manager

    Colin DuBois

    Senior Growth Manager

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  • Ally Vern

    eCommerce Specialist

    Ally Vern

    eCommerce Specialist

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    Ally Vern

    eCommerce Specialist

    Ally Vern

    eCommerce Specialist

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  • Riley Downing

    Brand Development Manager

    Riley Downing

    Brand Development Manager

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    Riley Downing

    Brand Development Manager

    Riley Downing

    Brand Development Manager

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Stephen Sorg & ANDRE HALE

OPTYO FOUNDING TEAM

The best brands aren't built through isolated campaigns or short-term tactics. They're built through preparation, execution, measurement, and constant improvement. 

The best brands aren't built through isolated campaigns or short-term tactics. They're built through preparation, execution, measurement, and constant improvement. 

The best brands aren't built through isolated campaigns or short-term tactics. They're built through preparation, execution, measurement, and constant improvement. 

That’s why OPTYO approaches growth like athletes approach performance: establish the game plan, execute with discipline, study the results, and keep raising the standard.

  • PROGRAMS

ACCELERATOR

FOR GROWING BRANDS

Build your next stage of growth.

HYBRID FEE MODEL

We grow when you grow.

For ambitious brands ready for their next stage. We work alongside your team, bringing the right capabilities in at the right time and expanding our support as your brand grows.

WHAT’S INCLUDED

Core services, delivered in sequence

Always-on Performance Marketing

Creative Engine & CRO support

Expand as you grow

BEST FOR

Founder-led · Lean teams · Early growth · Building momentum

SCALE

FOR ESTABLISHED TEAMS

Take your growth even further.

FIXED FEE MODEL

More resources. More capacity.

For established brands ready to do more. Bring us in for a specific capability, combine multiple services, or integrate the full OPTYO team into your existing operation.

WHAT’S INCLUDED

Fixed fee engagement

Single-channel, multi-channel or fully integrated

Performance Marketing at scale

Flexible support as priorities evolve

BEST FOR

Mid-to-large teams · Multiple markets · Scaling operations

GET STARTED

Let’s build your next stage of growth.

Book a call with the OPTYO team and we’ll map the fastest path from where your brand is today to where it’s going.

Prefer we reach out? Leave your email and the OPTYO team will get in touch.

Built for the brands shaping the future of sports, fitness and wellness.

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Built for the brands shaping the future of sports, fitness and wellness.

Follow Us:

Built for the brands shaping the future of sports, fitness and wellness.

Follow Us: