UNLOcK YOUR BRAND'S GROWTH POTENTIAL.
The leading go-to-market team for brands in sports, fitness and wellness.
10+ Years. 350+ Brands. One Industry.

For over a decade, we’ve helped companies turn opportunity into revenue and ambition into measurable results.
$0M+
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REVENUE GENERATED




350+ BRANDS SERVED
$0M
$0M
MARKEtING SPEND
LAUNCH TO SCALE
Growth systems that evolve alongside your brand at every stage.

They don't feel like an outside agency. They've taken the time to truly understand our business, our customers, and the challenges we're solving.
Founder, ReGen Total Wellness
MORE THAN AN AGENCY


CATEGORIES
Our focus spans four core categories across sports, fitness and wellness, allowing us to apply specialized strategies built around the unique demands of each market.
RESULTS

SERVICES

SERVICES THAT SCALE AS YOU GROW


From kickoff to ongoing growth, our team integrates directly into your brand with the people, communication and expertise needed to move quickly.












Experiences

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ABOUT US

Combining Expertise With Experience
We are a team of former athletes, entrepreneurs, and industry experts who understand what it takes to compete and grow. Our experience spans building companies, scaling brands, raising capital, and operating within the sports, fitness and wellness industries.

Stephen Sorg & ANDRE HALE
OPTYO FOUNDING TEAM
That’s why OPTYO approaches growth like athletes approach performance: establish the game plan, execute with discipline, study the results, and keep raising the standard.
PROGRAMS

ACCELERATOR
FOR GROWING BRANDS
Build your next stage of growth.
HYBRID FEE MODEL
We grow when you grow.
For ambitious brands ready for their next stage. We work alongside your team, bringing the right capabilities in at the right time and expanding our support as your brand grows.
WHAT’S INCLUDED
Core services, delivered in sequence
Always-on Performance Marketing
Creative Engine & CRO support
Expand as you grow
BEST FOR
Founder-led · Lean teams · Early growth · Building momentum
SCALE
FOR ESTABLISHED TEAMS
Take your growth even further.
FIXED FEE MODEL
More resources. More capacity.
For established brands ready to do more. Bring us in for a specific capability, combine multiple services, or integrate the full OPTYO team into your existing operation.
WHAT’S INCLUDED
Fixed fee engagement
Single-channel, multi-channel or fully integrated
Performance Marketing at scale
Flexible support as priorities evolve
BEST FOR
Mid-to-large teams · Multiple markets · Scaling operations

GET STARTED
Let’s build your next stage of growth.
Book a call with the OPTYO team and we’ll map the fastest path from where your brand is today to where it’s going.
Prefer we reach out? Leave your email and the OPTYO team will get in touch.



























































